intro

identity

color & type

kit design

social media

intro

identity

color & type

kit design

social media

Special Ones Branding

Special Ones FC is a futsal club based in Islamabad, Pakistan who play in 7 and 5-a-side futsal matches and tournaments across the city.

Main Role

Brand Designer

Timeline

Nov 24 - Feb 25

Project Type

Freelance

Social Media

Special Ones FC

overview

This project involved shaping the visual identity and creative direction for an Islamabad-based futsal club competing in the city’s top league's second division. The objective of this project was to create a brand that felt confident, competitive, and unmistakably theirs.

The scope covered identity design, design guidelines, kit concepts, social media design, photography and creative direction to build a strong and unified presence.

identity design

The logo is built as a combination of multiple ideas that define Special Ones FC.

At its core, the mark integrates the letters S and O, representing Special Ones, formed into a single, unified symbol.

The circular structure doubles as a shield, reflecting the team’s defensive solidity and discipline. The club’s name is inspired by José Mourinho’s infamous quote, “I think I’m a special one” and this philosophy of structure, control, and resilience is embedded in the logo’s design, emphasizing the team’s focus on defense and tactical discipline.

The lightning bolts introduce contrast and energy, symbolizing modernity, aggression, and attacking intent. They balance the defensive shield by representing speed, sharp transitions, and a forward-thinking mindset.

Together, these elements create a mark that feels strong, modern, and memorable - capturing both the identity and mentality of the team on the court.

The logo is built as a combination of multiple ideas that define Special Ones FC.

At its core, the mark integrates the letters S and O, representing Special Ones, formed into a single, unified symbol.

The logo is built as a combination of multiple ideas that define Special Ones FC.

At its core, the mark integrates the letters S and O, representing Special Ones, formed into a single, unified symbol.

The logo is built as a combination of multiple ideas that define Special Ones FC.

At its core, the mark integrates the letters S and O, representing Special Ones, formed into a single, unified symbol.

Together, these elements create a mark that feels strong, modern, and memorable - capturing both the identity and mentality of the team on the court.

Onboarding flows

Plaintiff-initiated mediation

Defense-initiated mediation

The chat interface where most interactions took place

A mediation details page

Mediation cancellation scenarios

An admin panel for oversight and management

color & type

SPECIAL RED

#FF1113

THUNDER YELLOW

#FFDC00

MIDNIGHT BLACK

#0B0B0E

CHALK WHITE

#F5F5F5

CONCRETE GREY

#6F6F73

SPECIAL RED

#FF1113

THUNDER YELLOW

#FFDC00

MIDNIGHT BLACK

#0B0B0E

CHALK WHITE

#F5F5F5

CONCRETE GREY

#6F6F73

primary font

BRAGO

I THINK I'M A SPECIAL ONE

secondary font

Jost*

All capitalised, with increased letter spacing (8-16px)

Regular

I THINK I'M A SPECIAL ONE

Medium

I THINK I'M A SPECIAL ONE

Italic

I THINK I'M A SPECIAL ONE

kit design

The match kit is a very essential piece of a club's identity. To ensure the design translated correctly from screen to fabric, I worked closely with manufacturing partners to deliver a final product that matched the intended look and feel.